DEVELOPMENT STRATEGY OF TOURISM FLOATING MARKET LEMBANG BASED ON CORE COMPETENCE

Agus Cholik, Resista Vikaliana

Abstract

Tourism Floating Market Lembang offers a different atmosphere for the visitors with interesting travel concept. The tours offered are natural attraction floating market with a wide variety of activities in it. In order to increase the number of visitors who come, Tourism Floating Market Lembang must understand its core competencies. By knowing the core competencies possessed, Tourism Floating Market Lembang , in particular the management company, can expand its tourism business venture, thereby increasing the number of visitors.

Based on those reasons, this study aims to determine the core competence is owned by Tourism Floating Market and strategic formulation adaptive core competencies possessed by the object of research.
A descriptive qualitative approach uses in this research. Data is collected by getting many information of Floating Market Lembang and giving an open quetionaire to six informans. One of the informans is The Marketing Manager of Floating Market Lembang (Mrs. Melani). The other informans are the visitors of Floating Market Lembang (5 informans). Data collection also collected with direct observation and documentation.

This reseach took place in Floating Market Lembang, Bandung. Research time was in October until December, 2016. Data has been tested for its validity and realibility by triangulation, memberchecking and confirmability. Data analysis technique was Miles Huberman Model. Based on the research identified three core competencies. They were
attractions unique concept, selection of natural and natural location and dffective marketing. Then, based on the result and discussion, identified that two business units can be formed, namely: 1.New tourism object with a unique concept 2. Culinary business

Full Text:

PDF

References

Agha, S., Alrubaiee, L., & Jamhour, M. (2011). Effect of Core Competence on Competitive Advantage and Organizational Performance. International Journal of Business and Management, 7(1). https://doi.org/10.5539/ijbm.v7n1p192

Besler, S., & Sezerel, H. (2011). Core competences in non-governmental organizations: A case study. Procedia - Social and Behavioral Sciences, 24, 1257–1273. https://doi.org/10.1016/j.sbspro.2011.09.106

Buxton, D., Farr, R., & Maccarthy, B. (2005). STATE-OF-THE-ART REVIEW OF VALUE CHAIN MAPPING TECHNIQUES RELEVANT TO THE AEROSPACE INDUSTRY INCLUDING A REVIEW OF VALUE CONCEPTS AND VALUE CHAIN by. September 2016, 2–60.

C. K. Prahalad, G. H. (1993). The Core Competence of the Corporation. Harvard Business School Publishing Corporation.

Enginoglu, D. D., & Arikan, D. C. L. (2016). A literature review on core competencies. International Journal of Management (IJM), 7(3), 120–127.

Galeano, N., & Molina, A. (2005). Core competence management in Virtual Industry Clusters. In IFAC Proceedings Volumes (IFAC-PapersOnline) (Vol. 16, Issue 1). IFAC. https://doi.org/10.3182/20050703-6-cz-1902.01524

Hafeez, K., Zhang, Y. B., & Malak, N. (2002). Core competence for sustainable competitive advantage: A structured methodology for identifying core competence. IEEE Transactions on Engineering Management, 49(1), 28–35. https://doi.org/10.1109/17.985745

Ji, G. (2012). Research on the Intrinsic Relationship of Customer Value and Corporate Core Competence. Physics Procedia, 33, 1894–1898. https://doi.org/10.1016/j.phpro.2012.05.299

Kawshala, H. (2017). Theorizing the Concept of Core Competencies: An Integrative Model beyond Identification. International Journal of Scientific and Research Publications, 7(2), 253. www.ijsrp.org

Keivan Zokaei, A., & Simons, D. W. (2006). Value chain analysis in consumer focus improvement: A case study of the UK red meat industry. The International Journal of Logistics Management, 17(2), 141–162. https://doi.org/10.1108/09574090610689934

Lopes, R. de O. A., Sbragia, R., & Qualharini, E. L. (2016). The Psychological Contract and Project Management as a Core Competence of the Organization. Procedia - Social and Behavioral Sciences, 226(October 2015), 148–155. https://doi.org/10.1016/j.sbspro.2016.06.173

Seddighi, H. R., & Mathew, S. (2020). Innovation and regional development via the firm’s core competence: some recent evidence from North East England. Journal of Innovation and Knowledge, 1–9. https://doi.org/10.1016/j.jik.2019.12.005

http://www.floating-market-bandung.com/

Refbacks

  • There are currently no refbacks.