CORPORATE SOCIAL RESPONSIBILITY EMPOWERMENT STRATEGY AT PT. SUNLIFE SHARIA FINANCIAL IN IMPROVING THE ISLAMIC WELL-BEING OF BABAKAN PEOPLE AT TANGERANG CITY

: The purpose of this research is to find out Corporate Social Responsibility (CSR) Empowerment Strategy at PT. Sun Life Sharia Financial Tangerang city for the well-being of Babakan people. This research uses qualitative analysis method by means of data collection technique uses observations, comprehensive interviews and documentations. The Purposive sampling technique used in this research to choose the informants, namely by choosing the most informed interviewees about the topic of the research. Research finding shows that Corporate Social Responsibility (CSR) Empowerment Strategy at PT. Sun Life Sharia Financial Tangcity for the people well-being has been in accordance with the Company Operational Standard. However, in its practice, there are some notes regarding the strategy. First, the distribution is already well-executed even though there are some things that do not go according to Company’s plans. Second, in attempt of empowerment, PT. Sun Life has a program called Sun Bright, that is a social program which serves to help people in Welfare, Education, and Economic matters. Third, the People are truly satisfied by the help given by the Company. It improves their wellbeing such improve in economic, social, educational, and spiritual needs.


Introduction
Corporate Social Responsibility (CSR) is an important issue that not only at local level but also at around the world. Globally, this interest driven by the role of corporates that they should contribute to the build better society. (Mitra, 2021) CSR is not only some charity activities, since CSR requires a company for decision making in order to be just to every Stakeholders and to the environment as well. This obliges the company to create balance between shareholders (Internal interests) and external interests (outside the company) who are also part of the stakeholders.
Every form of social responsibility in a Company does not ideally appear only to seek good credit and reputation for the Company, but also as Company's responsibility that has been planned and conducted since the organization was established. Therefore, that kind of responsibility is currently stated in the company and/or organization's vision, mission, and goals. This means that CSR activity shall arise upon the awareness of Company's owner, so d. Planning objectives and measuring targets, re-discussing various alternative strategies by considering the resources that are owned in the external conditions that are being faced. e. Choose the most suitable strategy to achieve short term and long term goals.

Empowerment
Empowerment is a process where people will be strong enough to involve in any problems where there are some supervision, and also have impact in their life. Empowerment emphasized that people are capable of gaining enough knowledge, skill, and authority to be influential in their life and the life of person of their interest. According to Fahrudin empowerment of society is a way to improve the ability and enhance the independence of people, generally the aim of empowerment are as follows: Enabling To create a condition or certain atmosphere that enables people potential to develop. The starting point is the introduction that every human, every society, has a potential that can be developed. Empowering is an effort of building that power by means of encouraging, motivating and raising awareness of the potential they have, as well as to always improve it. Empowering To increase capacity by means of strengthening people's potential or power. This empowerment includes real actions, such as several input provision, and opening access to various opportunities which enable people to be more empowered.

Protecting
To protect the interests by means of cultivating protection system potential for people who become the subject of developing stage. In this process, empowerment shall be prevented in some ways, the weak becomes weaker. This leads to lack of empowerment in tackling the strong. Protecting in this matter can be seen as an effort to prevent unjust competition and the exploits of the strong over the weak.
Community empowerment is an economic development concept that stimulates social values. This concept reflects a new paradigm of development, which is "people-centered, participatory, empowering, and sustainable." People centered are governance that is oriented towards the interests of the community and is predominantly carried out by the community in its process. Empowering is absolutely necessary as a means of methods that can make it easier for people to realize their hopes and aspirations. Lastly, sustainability. In this process, the community will carry out development through a program cycle which in the implementation process goes through certain stages that are designed in a sustainable manner.

Concept of Human Wellbeing in Islamic Perspective
Welfare or wellbeing is a measuring point for a society that is already in a prosperous condition. This heman wellbeing can be measured from the health, economic condition, happiness and quality of life of the people.This welfare is realized so that these citizens can live properly and be able to develop themselves, so that they can carry out their social functions properly, if the community is prosperous it means that the community experiences prosperity. According to Prabawa, welfare is often defined broadly as prosperity, happiness, and the quality of human life, both at the level of individuals or groups of families and communities. Prosperity can be demonstrated by the ability to seek family resources to meetthe needs for goods and services that are considered important in family life. Thus welfare is the fulfillment of all needs, both goods and services in meeting the needs of the family.
The truly welfare will be achieved through a synergistic process between economic growth and distribution, so that growth with equity can truly be realized. In this context, the philosophy of welfare as stated in Q.S. 106: 1-4 is a concept that deserves attention, referring to this verse, the concept of welfare has 4 main indicators, namely: The first indicator, the basis of welfare, is when the value of Islamic teachings becomes the commander in the economic life of a nation. The second indicator, welfare will not be achieved when economic activity does not run at all.The third indicator is the fulfillment of basic needs and the distribution system. Meanwhile, the fourth indicator is welfare as measured by the security and social order aspects. Previous studies Muhamad Arfah (2017) have conducted a qualitative research to measure the implementation of corporate social responsibility (CSR) on Kalla Group through providing the sewing course to resident of Perumahan Bukit Baruga Antang, Shout Sulawesi. The finding of this study is generally, the sewing course conducted by the Kalla Group Foundation have been able to produce alumni who are skilled in the field of sewing. In general, sewing courses carried out by the Kalla Group Foundation have been able to produce alumni who are skilled in the sewing field. Aisyah Amini (2018) states that in the Islamic Perspective CSR has impact to the social welfare. It is proved in her research finding that Corporate Social Responsibility (CSR) Program of improve the quality of life people in Ulubelu.
Corporate Social Responsibility has a positive effect of 0,553, meaning that each oneunit increase in the score of the Corporate Social Responsibility (X1) variable, assuming other variables are considered constant, the score of the economic empowerment variable will increase by 0,553 and it is significant for economic empowermentberpengaruh positif sebesar 0, 553. Siti Aminah has shown this finding on her research.

Theoretical Framework
Based on the above background and literature review, we could develop the theoretical framework of this research as follows: Figure 2.1 Theoretical Framework

Research Method
The Research method used in this study is the qualitative method. The qualitative method is a research procedure that generates descriptive data in form of written words or spoken from people or behavior that can be observed. Descriptive research is a research method that describes every data or condition of research subject or object to be analyzed later and be compared according to current reality, while trying to give solution to the problem, and able to provide up-to-date information, so that it is beneficial for the development of science, as well as to be more applicable for various problems. Generally speaking, descriptive research is a research that tries to create description or to depict an event or phenomenon systematically, and factual with accurate arrangement. This qualitative method is being used for some considerations that are, qualitative method is more capable of and easier to adjust in facing multiple reality. This method presents the essence of relation between researcher and respondent directly. Also, the method is more considerate, so that it can adjust itself and there is a lot of sharpening mutual influence on value patterns faced by researcher. This research is directed to have facts related to household empowerment in relation to social responsibility implementation towards local people at Babakan, Tangerang Sub-district. Data collection is one important thing in a research, so it needs a proper collecting data technique in order to generate suitable data. Data collection technique can be done by doing observation, interview, questioner, documentation, and combination of all. In this research, researcher uses three ways of data collection, namely, observation, interview, and documentation. Analyzing risk potentials Before executing the CSR program, PT. SLF reviewed the potentials of the community and survey the needs of them.
In choosing the object of empowerment still facing the obstacles, they meet difficulties to execute the object.

Estimated Success
PT. SLF has standard of distribution of their CSR Fund; just necessary people who are given the program.
Maximizing the services and the fund of CST to be benefited by the participants.

Considering available Resources
PT.SLF decided the project of empowerment by reviewing the capacity of human resources as well as social, physical infrastructures. Strategy used in this review is field survey on the society regarding the problems, the capacity on solving the problem and the available resource there.

Deciding the strategy
The company's strategy is to cooperate with Philanthropy institutions such as the Dompet Dhuafa The long term strategy is to provide scholarships and health assistances, while the short term strategy is to help the community who victims of natural disasters The company provides scholarships to the students who cannot pay the tuition fee to the school, so the company's role is a sponsor for the continuity of formal education. The company guarantees the public education by providing scholarships to needy people surrounding its office.

Social
The company as a stakeholder also helps the community to enhance community cohesiveness Organizing social activities such as gymnastics and hosting the seminars Spiritual Hosting the hajj and umrah programs that contain education so that the community remains enthusiastic about worship and other worship Company educates the community about worship and motivate them to perform the ibadah completed. The people expectation on this CSR program is to have a better support and aid distribution in the future and to keep the program for a long-term period. Hopefully, PT. Sun Life Tangcity will innovate more, since this CSR program is truly helpful for the people in improving their economy, education, and health conditions. Also, it helps the people to develop their potential in quality development as a qualified Human Resources.
Generally speaking, in determining the welfare of Babakan people, some factors below are considered as the indicators: a. Economic aspect. Babakan people received a very helpful support for their economic improvement after receiving support from CSR empowerment program for the long and short-term period. b. Educational aspect. Babakan people also received a huge help in Education sector, starting from scholarship for students, seminars that can improve people's knowledge at work, and also education regarding health issues and other important topics, even though there are some programs that did not run well as expected. c. Social aspect. By having seminars and other social activities, the people are assisted to be cohesive with other people which may improve sociality of Babakan people. d. Spiritual aspect. Other than having hajj and umrah programs, PT. Sun Life also encourage people to pray more diligently, pay the zakat, and shadaqah. Therefore, some people also being more motivated in their amaliyah.
A good Empowerment strategy may give welfare for people who received the help, it can be seen from the indicators: first, economic indicator, the people are feeling supported by financial support from PT. Sun Life Financial Tangcity. Second, education indicator, the people feeling satisfied enough for the help in education sector. Third, the people can have a closer and good relationship with other individuals. Fourth, the people improve their prayer quality.

Conclusion
The distribution of CSR support to Babakan people is in accordance with research result. Researcher can conclude that the distribution is well-executed and very helpful for the people, even though there are several things that did not run as planned. Therefore, the impact caused by CSR program of PT. Sun Life is truly help the people who received the empowerment assistance program.
It is expected for the Company to improve the quality of CSR support, since it is very helpful for the people especially those from low-income families.
To improve its social program, PT. Sun Life shall be better in doing social activity, such as seminar, health gymnastics, and other programs, that aim to upgrade people cohesiveness.