OPTIMIZATION OF EMPOWERMENT AND DEVELOPMENT OF VILLAGE ECONOMIC POTENTIAL THROUGH VILLAGE OWNED BUSINESS Entities (BUMDES)

: BUMDes is a legal entity established by the village and/or together with the villages for the greatest welfare of the village community. The type of this research is qualitative research. The purpose of this study was to analyze the role and model of Village Owned Enterprises (BUMDes) in empowering and developing economic potential (Panggungharjo Kapanewon Sewon Village, Guwosari Kapanewon Pajangan Village, and Tamantirto Kapanewon Kasihan Village in Bantul Regency). The results of the research show that the role of BUMDes in Panggungharjo Kapanewon Sewon Village, Guwosari Kapanewon Pajangan Village, and Tamantirto Kapanewon Kasihan Village is very important in increasing public awareness that the importance of maintaining a clean village environment, increasing individual ability to change in terms of improving village fund management, opening access to the management of village potentials and create solidarity, namely in the form of a prosperous community helping those who are not yet prosperous. While the empowerment model is divided into two things, namely the first, the way of strategy and the basis of the strategy.


Introduction
The national development carried out by the Indonesian people has the goal of realizing a prosperous, just and prosperous society. The existence of welfare inequality between urban areas and rural areas makes the current government give priority to direct budgets to villages. One of the programs that was later proclaimed by the government which was contained in the nine Nawa was to build Indonesia from the periphery by strengthening regions and villages within the framework of a unitary state. This shows that to improve the welfare of the community as a whole, the village must get more attention in the implementation of national development (Sutrisna, 2021).
Based on the explanation expressed by (Dewi, 2014) that the existence of BUMDes is very strategic which in the end BUMDes functions as a driving force for the village economy and the welfare of rural communities. The hope with the existence of BUMDes is the formation of new businesses rooted in existing resources and optimizing the economic activities of existing rural communities. On the other hand, there will be an increase in business opportunities in order to strengthen village autonomy and reduce unemployment. Poverty is a serious problem in the regional development process. High poverty levels can provide serious problems that affect various aspects ranging from the economy, health and even social insecurity. If you look at the poverty level in Bantul Regency, what needs to be considered is in 2020.

Graph 1.4. Poverty in Bantul Regency
Source: Data processed From the graph above, it can be explained that the poverty rate in Bantul Regency has decreased every year which occurred in 2015-2019. In 2020, the poverty rate has increased by 13.50 percent. This is a serious concern of the local government in solving the problem of poverty levels in Bantul Regency.
Of the five regencies in DI Yogyakarta, Bantul Regency ranks 3rd in terms of achieving macroeconomic indicators of Gross Regional Domestic Product (GRDP) in 2013. The economy of Bantul Regency is characterized by three sectors in a balanced way, namely agriculture, manufacturing and trade, hotels, and restaurants (Warsono et al, 2018).
BUMDes sample in Kab. Bantul as many as 27 units that are included in the category of Formed BUMDes or 85.19 percent, while those belonging to the "Developing BUMDes" category are 3 units or 11.11 percent, and those belonging to developed BUMDes are 1 unit or 3.70 percent.
Graph 1 In Bantul Regency, there are already BUMDesa which are included in the advanced category, so that they can be an example for other BUMDesa, mainly used as a dimensional measure in policy interventions in advancing the management of BUMDesa in each village.
Based on the background explanation stated above, the formulation of the problem is, What is the role of Village Owned Enterprises (BUMDes) in empowering and developing economic potential in Panggungharjo Village Kapanewon Sewon, Guwosari Kapanewon Pajangan Village and Tamantirto Kapanewon Kasihan Village in Bantul Regency? What is the model for empowering and developing village economic potential through Village-Owned Enterprises (BUMDes) to overcome poverty and increase job opportunities in Panggungharjo Kapanewon Sewon Village, Guwosari Kapanewon Pajangan Village and Tamantirto Kapanewon Kasihan Village in Bantul Regency?

Literature Review Village Economic Empowerment
According to Law Number 6 of 2014 Village community empowerment is an effort to develop community independence and welfare by increasing knowledge, attitudes, skills, behavior, abilities, awareness and utilizing resources through the establishment of policies, programs, activities and assistance in accordance with the essence of the problem and priorities. the needs of the village community.

Village Economic Development
According to Law number 6 of 2014 that a village is a village and customary village or what is called by another name, hereinafter referred to as a village, is a legal community unit that has territorial boundaries that are authorized to regulate and manage government affairs, the interests of the local community based on community initiatives, rights of origin, and/or traditional rights that are recognized and respected in the government system of the Unitary State of the Republic of Indonesia.

Basic Government Policy Regarding Village Owned Enterprises (BUMdes)
According to Government Regulation Number 11 of 2020 in Article 1 Paragraph (1), it is explained that Village-Owned Enterprises, hereinafter referred to as BUM Desa are legal entities established by villages and/or with villages to manage businesses, utilize assets, develop investments and productivity, providing services, and/or providing other types of business for the greatest welfare of the village community.

Research Method
The approach used in this research is a qualitative approach. In qualitative research, the term informant is better known, not population and sample. The focus of this research is the empowerment and development of village economic potential through BUMDes (Panggungharjo Kapanewon Sewon Village, Dsea Guwosari Kapanewon Pajangan and Tamantirto Kapanewon Kasihan Villages, Bantul Regency). In this study there were 30 research informants.

Discussion The Role of Village Owned Enterprises (BUMDes) in Empowering and Developing Village Economic Potential
Empowerment is an effort that must be followed while strengthening the potential or resources possessed by every community. This includes concrete steps and involves providing various inputs and opening access to various opportunities that will later make the community more empowered. In this case, the government applies new approaches to drive the wheels of the rural economy through the establishment of economic institutions that are fully managed by rural communities, namely Village Owned Enterprises (BUMDes).
Based on the results of the NVIVO analysis on the role of Village-Owned Enterprises (BUMDes) in empowering and developing the economic potential of villages, it can be seen in the following figure: The following is an explanation of the role of empowerment and development of village economic potential through Village Owned Enterprises (BUMDes), which will be explained in the following Based on the results of the interview above, it can be seen that the role of Village-Owned Enterprises (BUMDes) in empowering and developing the economic potential of the village is; (a) Increase awareness and desire to change in terms of the desire to advance the village economy, the desire to protect the village environment, the desire to improve welfare, and open awareness about one's own potential; (b) increasing individual ability to change in terms of improving village fund management, opening access to village potential management, overcoming job access, overcoming administrative access barriers, overcoming marketing access barriers, overcoming economic barriers after the pandemic, and increasing family financial management capabilities The role of Village Owned Enterprises (BUMDes) in empowering and developing the next village's economic potential is; (c) Changes to barriers in terms of overcoming barriers to community income, overcoming barriers to BUMDes management (from labor), overcoming obstacles to managing BUMDes from funds, overcoming obstacles to waste management; (d) creating solidarity, namely in the form of a prosperous society helping those who are not yet prosperous.
Herdawati and Arif, (2020) explained that Village-Owned Enterprises (BUMDes) are an institution formed and established by the village government whose capital ownership and management is carried out by the village government and the community. BUMDes is a pillar of the village economy that functions as a social and commercial institution that favors the interests of the community and seeks profit.

Model of Empowerment and Development of Village Economic Potential through Village Owned Enterprises (BUMDes) to Overcome Poverty Levels and Increase Employment Opportunities
The model of empowerment and development of village economic potential through BUMDes is a strategy to overcome poverty and provide job opportunities to rural communities. The economic development strategy is one solution to release the dependence of rural communities on government assistance and to explore the potential of the region with business institutions that are managed by the community and village government and are no longer established on instructions. Community economic development is also a village potential management process that is mobilized by the local community. The potential management process must also be carried out with careful planning and strategy, because the process combines human and natural resources so as to create continuity in overcoming community problems and other village problems.
Based on the results of the NVIVO analysis on the model of empowerment and development of village economic potential through BUMDes, a strategy to overcome poverty and provide job opportunities to village communities can be seen in the following figures: The following is an explanation of the model of empowerment and development of village economic potential through Village Owned Enterprises (BUMDes) which will be explained in the following Based on the interview above, it can be seen that the model of empowerment and development of village economic potential through BUMDes can be seen from; (a) The method of strategy in the form of Empowering Village Communities, Retaining profits, adjusting the characteristics of rural communities, increasing access to sales of goods; (b) Basic strategy in the form of providing equitable benefits, providing services to the community, utilizing village potential, managing through deliberation and increasing village funds Suharto (2015) stated that the empowerment process is generally carried out collectively. According to him, there is no literature that states that the empowerment process occurs in a one-on-one relationship between social workers and clients in individual help settings. In the context of social work, empowerment can be done through three levels or dimensions of empowerment (empowerment setting), namely micro, mezzo, and macro. This income is in accordance with research findings that the model of empowerment and development of village economic potential through BUMDes is a collective effort of all village communities, including village officials.

Conclusion and Suggestion Conclusions
Based on the results of research and discussions that have been carried out, the conclusions that can be drawn are as follows: 1. The role of Village-Owned Enterprises (BUMDes) in empowering and developing village economic potential is (a) Increasing awareness and desire to change in terms of the desire to advance the village economy, the desire to protect the village environment, the desire to improve welfare, and open awareness about own potential; (b) Increasing individual ability to change in terms of improving village fund management, opening access to village potential management, overcoming job access, Overcoming administrative access barriers, Overcoming marketing access barriers, Overcoming economic barriers after the pandemic, and increasing family financial management capabilities; (c) Changes to obstacles in terms of overcoming barriers to community income, overcoming obstacles to BUMdes management (from labor), Overcoming barriers to BUMDes management from funds, Overcoming obstacles to waste management; (d) Generating solidarity, namely in the form of a prosperous society helping those who are not yet prosperous. 2. The model for empowering and developing village economic potential through BUMDes can be seen from (a) Strategic Methods in the form of empowering rural communities, retaining profits, adjusting the characteristics of rural communities, increasing access to sales of goods; (b) Basic Strategy in the form of providing equitable benefits, providing services for the community, utilizing the potential of the village, managing through deliberation and increasing village funds.

Suggestions
Based on the results of the discussion, as well as the conclusions obtained, the suggestions that can be submitted are as follows: 1. Village officials, to optimize the role of village community economic empowerment through BUMDes, village officials should actively involve all levels of society through a participatory empowerment model. 2. BUMDes Managers, the results of this study recommend that the Human Resources (HR) of BUMDes managers need to have good abilities in order to make an optimal contribution to the development of BUMDes. Therefore, regular BUMDes employee training is needed. 3. For academics, it is hoped that this research can be used to enrich knowledge and complement the literature on efforts to empower village economies through BUMDes.