STUDENT BUSINESS DEVELOPMENT BASED ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT

Authors

  • Indra Hastuti Universitas Duta Bangsa Surakarta, Indonesia
  • Sopingi Sopingi

DOI:

https://doi.org/10.29040/ijebar.v7i4.10726

Abstract

This research produces a student business development model based on Digital Business management and Electronic Customer Relationship Management. This research is a qualitative case study with an action research approach. Researchers conducted an exploration of program applications, training and application of models to student business activities, starting with mapping student businesses according to their competencies, providing training on the use of Electronic Customer Relationship Management (E-CRM) information technology as a means of managing customers in businesses run by students for retention. customers increase. The results of the study showed that there were 8 types of businesses that were engaged in by students from 30 samples of students who owned businesses. Based on data analysis after students implemented the E-CRM Model development, student business development in terms of number of customers, turnover and profits increased by 20%

References

Abdeldayem & Aldulaimi (2020). Trends and opportunities of artificial intelligence in human resource management: Aspirations for public sector in Bahrain. International Journal of Scientific and Technology Research, 9(1), 3867-3871.

Abidin Z, Agustinar Na, Ulfanur M. Analisis Pengaruh Pendidikan Kewirausahaan Dan Lingkungan Keluarga Terhadap Minat Mahasiswa Untuk Berwirausaha. Jibf Madina: Journal Islamic Banking and Finance Madina. 2020 Nov 10;1(1):117-34.

Achmad Taufik, M. Naely Azhad, Achmad Hasan Hafidzi. Faktor Yang Mempengaruhi Minat Berwirausaha Mahasiswa . Jurnal IPTEKS Universitas Muhammadiyah Jember Vol 3, No 1 .2018.

Aldawood, H., & Skinner, G. (2019). Reviewing cyber security social engineering training and awareness programs—Pitfalls and ongoing issues. Future Internet, 11(3), 73.

Anwar, G., & Abdullah, N. N. (2021). The impact of Human resource management practice on Organizational performance. International Journal of Engineering, Business, and Management (IJEBM), 5.697-713.

Carnevale, J. B., & Hatak, I. (2020). Employee adjustment and well-being in the era of COVID-19: Implications for human resource management. Journal of Business Research, 116, 183-187.

Hadi Rianto, Zuldafrial Zuldafrial, Sulha Sulha. Pelatihan Kewirausahaan Bagi Mahasiswa Program Studi Pendidikan Pancasila Dan Kewarganegaraan Ikip Pgri Pontianak, Jurnal Pengabdian Masayarakat IKIP PGRI.2020

Hamadamin, H. H., & Atan, T. (2019). The impact of strategic human resource management practices on competitive advantage sustainability: The mediation of human capital development and employee commitment. Sustainability, 11(20), 5782.

I Hastuti, IW Utami. Model Pengembangan pelatihan kewirausahaan berbasiskan karakteristik mahasiswa melalui projek based learning pada mahasiswa universitas duta bangsa Surakarta,IENACO (Industrial Engineering National Conference) 8 2020.

I Hastuti, IW Utami. Keberlangsungan Usaha Mahasiswa Melalui Pengembangan Kewirausahaan Di Kampus Prosiding HUBISINTEK 2 (1). 2021 ,432-432

I Hastuti.Sopingi, Pengembangan Usaha Syariah melalui Program Pengembangan Kewirausahaan bagi Mahasiswa di Universitas Duta Bangsa Surakarta, Jurnal Ilmiah Ekonomi Islam 8 (3), 2022 Nov 3507-3513

Jaharuddin , Purnawan. Strategi Melahirkan Mahasiswa Pengusaha Pemula (Studi Kasus Mahasiswa Universitas Muhammadiyah Jakarta) , Jurnal Kewirausahaan & Bisnis ISSN : 1979-861X E-ISSN : 2549-1555.2017

KA Akhmad, S Purnomo. Pengaruh Penerapan Teknologi Informasi Pada Usaha Mikro Kecil dan Menengah Di Kota Surakarta .Sebatik 25 (1),2021, 234-24

Lakeisha .

Pamungkas, A., Hastuti, I., Ibrahim, M., Putra, C. C., & Rizqullah, M. D. Pengembangan peluang kegiatan kewirausahaan mahasiswa Universitas Duta Bangsa Surakarta dalam era new normal di tempat usaha shiftcomp. In Prosiding Seminar Nasional PGSD UMS (pp. 27-31).2020 Sept.

Purnomo,Lestari,Hastuti. Expert System Design For Guidance of Information Technologi Technopreneurships Based on Students Personal Characteristics, Internasional Journal of Enginering Reseach & Technology (IJERT), ISSN : 2278-0181, vol.6, Issue 11, November – 2017, Publised by : http://www.ijert.org

Rifiani Ita P, Sulasari Ayu, Romlah Siti. Integrated Entrepreneurship Program: Membentuk Kepedulian Mahasiswa terhadap Industri Kreatif ; Jurnal Senapati; Bali.2013.

S Purnomo, S Purwandari, I Sentosa Sustainability MSMEs Performance and Income Distribution: Role of Intellectual Capital and Strategic Orientations Journal of Distribution Science 20 (4), 85-94, 2022

Singgih Purnomo, Akhmad Junaedi, A Purwanti…Kewirausahaan UMKM. 2022 Penerbit

Sulastri Ayu. Pengembangan Metode Pembelajaran Kewirausahaan Berbasis Proyek Untuk meningkatkan Karakter Wirausaha Mahasiswa di Politeknik Negeri Malang. Politeknik Negeri Malang , Jl. Soekarno Hatta No.9 Malang.2016.

Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019). Case study method: A step-by-step guide for business researchers. International Journal of Qualitative Methods, 18, 1609406919862424.

Rutakumwa, R., Mugisha, J. O., Bernays, S., Kabunga, E., Tumwekwase, G., Mbonye, M., & Seeley, J. (2020). Conducting in-depth interviews with and without voice recorders: a comparative analysis. Qualitative Research, 20(5), 565-581.

Simoni, J. M., Beima-Sofie, K., Amico, K. R., Hosek, S. G., Johnson, M. O., & Mensch, B.

S. (2019). Debrief reports to expedite the impact of qualitative research: do they accurately capture data from in-depth interviews?. AIDS and Behavior, 23(8), 2185-2189.

Taouab, O., & Issor, Z. (2019). Firm performance: Definition and measurement models. European Scientific Journal, 15(1), 93-106.

Thathsara, A. D. S., & Sutha, J. (2021). Investigating the influence of e-hrm practices on organizational performance: The mediating role of organizational agility (with special reference to financial institution). International Journal of Engineering and Management Research (IJEMR), 11(1), 1-8.

Yusliza, M. Y., Norazmi, N. A., Jabbour, C. J. C., Fernando, Y., Fawehinmi, O., & Seles, B.

M. R. P. (2019). Top management commitment, corporate social responsibility, and green human resource management: A Malaysian study. Benchmarking: An International Journal.

Downloads

Published

2023-12-06

How to Cite

Hastuti, I., & Sopingi, S. (2023). STUDENT BUSINESS DEVELOPMENT BASED ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT. International Journal of Economics, Business and Accounting Research (IJEBAR), 7(4), 1265–1270. https://doi.org/10.29040/ijebar.v7i4.10726

Citation Check

Most read articles by the same author(s)