REPUTATION AND WORD-OF-MOUTH PERCEPTION : CASE STUDIES IN INSTITUTIONAL MANAGEMENT

Authors

  • Christina Menuk Sri Handayani Department of Management Universitas PGRI Adi Buana Surabaya, Indonesia
  • Fauziyah Fauziyah Universitas PGRI Adi Buana Surabaya, Indonesia
  • Tri Ariprabowo Universitas PGRI Adi Buana Surabaya, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v4i02.1073

Abstract

The purpose of this research is to analyze the perception differences of reputation and word of mouth between educational and non-educational program students in choosing UNIPA Surabaya as their place of study. Using quantitative approach with the survey method, we sample 172 educational program students and 164 non-educational program students. The data is processed using multiple regression by first going through validity, instrument reliability and classical assumption tests. Analysis showed that there are significant differences between educational and non-educational program students in choosing UNIPA Surabaya as their place of study seen from the word of mouth perception, but no significant differences seen from the reputation perspective.

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Published

2020-06-23

How to Cite

Handayani, C. M. S., Fauziyah, F., & Ariprabowo, T. (2020). REPUTATION AND WORD-OF-MOUTH PERCEPTION : CASE STUDIES IN INSTITUTIONAL MANAGEMENT. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(02). https://doi.org/10.29040/ijebar.v4i02.1073

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Vol. 4 No. 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020

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