FACTORS INFLUENCING CORPORATE SUSTAINABILITY: EMPIRICAL EVIDENCE FROM E-COMMERCE IN CHINA

Authors

  • Zheng Fa Li-Vettel Faculty of International College, Rajamangala University of Technology Krungthep, Thailand, Thailand
  • Tanawat Teepapal Faculty of International College, Rajamangala University of Technology Krungthep, Thailand, Thailand

DOI:

https://doi.org/10.29040/ijebar.v7i3.10734

Abstract

This article examines the relationship between the corporate sustainability of Jingdong Company Limited and four independent variables: technology, brand image, corporate culture, and logistics. A conceptual framework was developed to understand the impact of these variables on sustainable development, with competitive strategy as the independent variable. The study used a questionnaire to collect data from 400 participants and analyzed the data using descriptive statistics, reliability, and validity tests, factor analysis, and multiple regression models. Try to find the potential connection, analyze it, explore it, and give corresponding suggestions. This study contributes to the limited research on the relationship between sustainability and these specific independent variables in the JD e-commerce platform. It provides practical insights for businesses seeking to improve their sustainable development practices.

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Published

2023-10-02

How to Cite

Fa Li-Vettel, Z., & Teepapal, T. (2023). FACTORS INFLUENCING CORPORATE SUSTAINABILITY: EMPIRICAL EVIDENCE FROM E-COMMERCE IN CHINA. International Journal of Economics, Business and Accounting Research (IJEBAR), 7(3), 1163–1177. https://doi.org/10.29040/ijebar.v7i3.10734

Issue

Vol. 7 No. 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023

Section

Articles

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