Didik Joko Pitoyo, Christina Esti Susanti, Margaretha Ardhanari


This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research was conducted in Surabaya, East Java and involved 120 respondents to describe data regarding the reasons for choosing a smartwatch as wearable technology that helps monitor health. From the results of the analysis, it was found that seven factors shape the choice of the smartwatch as a health monitoring tool, including social factors, motivational factors, reference factors, cultural factors, service factors, individual factors, and psychological factors.

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