CONSUMER DECISION MODEL – ENGEL KOLLAT AND BLACKWEL: WEARABLE TECHNOLOGY -SMARTWATCH CONSUMER BEHAVIOR POST COVID-19 PANDEMIC IN SURABAYA

Authors

  • Didik Joko Pitoyo Universitas Katolik Widya Mandala Surabaya, Indonesia
  • Christina Esti Susanti Universitas Katolik Widya Mandala Surabaya, Indonesia
  • Margaretha Ardhanari Universitas Katolik Widya Mandala Surabaya, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v8i2.13268

Abstract

This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research was conducted in Surabaya, East Java and involved 120 respondents to describe data regarding the reasons for choosing a smartwatch as wearable technology that helps monitor health. From the results of the analysis, it was found that seven factors shape the choice of the smartwatch as a health monitoring tool, including social factors, motivational factors, reference factors, cultural factors, service factors, individual factors, and psychological factors.

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Published

2024-06-29

How to Cite

Pitoyo, D. J., Susanti, C. E., & Ardhanari, M. (2024). CONSUMER DECISION MODEL – ENGEL KOLLAT AND BLACKWEL: WEARABLE TECHNOLOGY -SMARTWATCH CONSUMER BEHAVIOR POST COVID-19 PANDEMIC IN SURABAYA. International Journal of Economics, Business and Accounting Research (IJEBAR), 8(2). https://doi.org/10.29040/ijebar.v8i2.13268

Issue

Vol. 8 No. 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024

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Articles

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