BUILDING BRAND TRUST IN THE MEDIA CONVERGENCE ERA (TOURISM OFFICE OF PT HIS TOUR AND TRAVEL BALI)
DOI:
https://doi.org/10.29040/ijebar.v8i4.15665Abstract
This study aims to analyze brand trust in the era of media convergence at the tourism office of PT His Tour And Travel Bali. Research using qualitative research methods is descriptive, because the interview technique. Data analysis techniques include data reduction, data display and conclusion of brand characteristics, and company characteristics are used as measuring tools in building brand trust. The results of this study indicate that the characteristics and company characteristics in building a brand truss at PT His Tour And Travel Bali have a good impact on the company, therefore PT His Tour and Travel Bali must continue to increase brand trust by paying attention to brand characteristics and company characteristics that have a positive impact on the company.
Keywords: Brand Trust, Convergence Era, Media, PT His Tour And Travel Bali
References
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Wahyuningsih. (2020). New Era Journalism (Radar Jogja Media Convergence in Facing Media Competition). Academic Journal Of Iain
Bagherzadeh. (2020). Co-Creation: A Key Link Between Corporate Social Responsibility, Customer Trust, And Customer Loyalty. Journal Of Business.
Blackledge, P. (2013). Thinking About (New) Social Movements: Some Insights From The. In
LC Colin Barker, Marxism And Social Movements (pp. 259-276). Leiden: Koninklijke Brill Nv Incorporates.
Cannon, D. A. (1997). “Understanding The Influence Of. National Culture On The Development
Of Trustâ€. Academy Of Management.
Carlina. (2020). Feasibility Study of Tour & Travel Business at PT. Indoloka Wisata Mandiri. Journal of Public Administration and Business.
Christiawan. (2020). The Effect Of Audit Committee Characteristics And Reputation Of Audit Firm On The Integrity Of Financial Statements With Company Size As Moderating Variable. Conference on Tourism.
Christou. (2019). Confidence And Loyalty For Agrotourism Brands: The Lesvos Paradigm.
Tourism: An International.
Diamantopoulos. (2020). Do Brand Warmth And Brand Competence Add Value To Consumers? A Stereotyping Perspective. Journal Of Business.
Foroudi. (2019). Influence Of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation On Hotel Industry's Brand Performance. International Journal of Hospitality Management.
Gupta. (2019). Enhancing University Brand Image And Reputation Through Customer Value Co-Creation Behavior. Technological Forecasting.
Haqqu. (2020). The New Era of Television in the View of Media Convergence. Journal of Photography, Television, Animation.
Heryanto, A. (2015). Identity and Pleasure: The Politics of Indonesian Screen Culture. Jakarta: Gramedia Popular Library.
Learning, J. &. (1999). Non-formal Education. USA: Campoy.
Miles, M. H. (2014). Qualitative Data Analysis, A. Methods Sourcebook, Edition 3. . USA: Sage Publications.
Moleong. (2007). Qualitative Research Methodology of Print Media Journalists. Bandungremaja Rosdakarya.
Prastowo. (2012). Design of Mosque Finder Application Using Global Positioning System (Gps) on Android Platform. Transient: Scientific Journal.
Rempel, J. H. (1985). Trust In Close Relationships. Journal Of Personality And Social Psychology.
Sanny. (2020). Effect Of Social Media Marketing On Instagram Towards Purchase Intention: Evidence From Indonesia's Ready-To-Drink Tea Industry. International Journal Of Data.
Sediyaningsih. (2018). Media Convergence in the Digital Era (Exploitation of Communication Media in the Teaching and Learning Process in the Digital Era). Journal of Open and Distance Education.
Silva. (2019). Sensory Characteristics, Brand And Probiotic Claim On The Overall Liking Of Commercial Probiotic Fermented Milks: Which One Is More Relevant? Food Research International.
Wahyuningsih. (2020). New Era Journalism (Radar Jogja Media Convergence in Facing Media Competition). Academic Journal Of Iain
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Published
2024-12-05
How to Cite
Ardianti, A., & Isnaini, S. (2024). BUILDING BRAND TRUST IN THE MEDIA CONVERGENCE ERA (TOURISM OFFICE OF PT HIS TOUR AND TRAVEL BALI). International Journal of Economics, Business and Accounting Research (IJEBAR), 8(4). https://doi.org/10.29040/ijebar.v8i4.15665
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