FEASIBILITY STUDY ON THE READINESS, BUM DESA KAMPUS KOPI BANYUANYAR AS SOCIAL ENTERPRISE

Authors

  • Lina Nur Ardila Sekolah Vokasi, Universitas Sebelas Maret, Indonesia
  • Sri Hanggana Sekolah Vokasi, Universitas Sebelas Maret, Indonesia
  • Vidia Ayu Satyanovi Sekolah Vokasi, Universitas Sebelas Maret, Indonesia
  • Andi Asri Hapsari Sekolah Vokasi, Universitas Sebelas Maret, Indonesia
  • Santosa Tri Hananto Sekolah Vokasi, Universitas Sebelas Maret, Indonesia
  • M. Syafiqurrahman Sekolah Vokasi, Universitas Sebelas Maret, Indonesia
  • Renata Zoraifi Sekolah Vokasi, Universitas Sebelas Maret, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v8i1.16583

Abstract

The central government encourages the village government to optimize village potential through Village Owned Enterprises (BUM Desa). Banyuanyar Village isone of the villages that has great potential to be able to develop the local (rural) economy through the management of the BUM Desa business unit. Currently, Banyuanyar Village has been designated by the Boyolali Regent as a pioneer for Tourism Village Kampus Kopi Banyuanyar. The purpose of this study was to identify the readiness of BUM DesaKampus Kopi Banyuanyar as a social enterprise in supporting the improvement of the village economy. The method used for this research is credibility test (triangulation) and SWOT analysis which is adjusted to the internal and external conditions of BUM Desa Kampus Kopi Banyuanyar. The results of the analysis based on priority interests show that in a row are the business environment, quality workforce, access to capital, a good marketing system, and the existence of innovative technology. The business environment is the most important factor in village development. The results of the swot analysis show that the main strength of the aspect of the business environment consists of abundant natural resources, a large population, and not a seasonal type of business. The main weakness in BUM Desa Kopi Banyuanyar Campus is that human resources are not maximized. On external factors there are opportunities and threats. The biggest opportunity of this village is the existence of various natural resources, while the biggest threat is environmental aspects such as the emergence of factories around the village.

References

Adityaji, R. (2018). Formulasi Strategi Pengembangan Destinasi Pariwisata Dengan Menggunakan Metode Analisis Swot: Studi Kasus Kawasan Pecinan Kapasan Surabaya. Jurnal Pariwisata Pesona, 3 (1), 19–32.

Astuti, A. M. I., & Ratnawati, S. (2020). Analisis SWOT Dalam Menentukan Strategi Pemasaran (Studi Kasus di Kantor Pos Kota Magelang 56100). Jurnal Ilmu Manajemen, 17 (2).

Azizah, A. (2017). Tourism development and strategy for increasing numbers of visitors in Kediri. Journal of Indonesian Tourism and Development Studies, 5 (2), 131–136. https://doi.org/10.21776/ub.jitode.2017.005.02.09

Dyson, R. G. (2004). Strategic development and SWOT analysis at the University of Warwick. European Journal of Operational Research, 152 (3), 631–640. https://doi.org/10.1016/S0377-2217(03)00062-6%0D

Susanthi, P. R. (2017). Analisis Lingkungan Internal Dan Eksternal Dalam Mencapai Tujuan Perusahaan (Studi Kasus Stie Galileo Batam). Jurnal Elektornik Rekaman, 1 (1).

Downloads

Published

2024-03-26

How to Cite

Ardila, L. N., Hanggana, S., Satyanovi, V. A., Hapsari, A. A., Hananto, S. T., Syafiqurrahman, M., & Zoraifi, R. (2024). FEASIBILITY STUDY ON THE READINESS, BUM DESA KAMPUS KOPI BANYUANYAR AS SOCIAL ENTERPRISE. International Journal of Economics, Business and Accounting Research (IJEBAR), 8(1). https://doi.org/10.29040/ijebar.v8i1.16583

Issue

Vol. 8 No. 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024

Section

Articles

Citation Check

License

Authors who publish with IJEBAR agree to the following terms: Authors retain copyright and grant the IJEBAR right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in IJEBAR. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in IJEBAR. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).