A STRATEGIC FRAMEWORK FOR THE ADVANCEMENT OF DIGITAL CREATIVE INDUSTRY IN INDONESIA

Authors

  • Monica Tan Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia
  • Michael Chandra Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia
  • Sriyanah Jurmasari Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia
  • Tamara Destyani Harun Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia
  • Muchtar Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia
  • Afrizal Firman Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v9i4.18574

Abstract

Indonesia's digital creative industry is a key driver of national economic growth, thanks to a young population that is comfortable with technology. But even though it has a lot of potential, the industry has ongoing structural problems that make it hard to stay competitive in the long run. These include a big gap between the skills that schools teach and what businesses need, uneven
digital infrastructure, weak protection of intellectual property, and broken governance. People want free content and businesses that compete on price, which makes it even harder for businesses to innovate and stay in business. This study presents a strategic framework aimed at fortifying the industry, utilizing Porter’s Diamond Model as the analytical foundation. We use a quantitative explanatory approach backed by secondary data to look at factor conditions, demand conditions, related and supporting industries, firm strategy and competition, and the effects of government and chance. The results show that we need a development strategy that is based on four pillars: improving human capital, digital infrastructure, and ecosystem support; boosting innovation and business competitiveness; and making regulatory coordination more efficient. By following these steps, Indonesia can become a leader in the
global digital economy by creating a more competitive, inclusive, and sustainable creative ecosystem.

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Published

2025-12-23

How to Cite

Tan, M., Chandra, M., Jurmasari, S., Harun, T. D., Muchtar, & Firman, A. (2025). A STRATEGIC FRAMEWORK FOR THE ADVANCEMENT OF DIGITAL CREATIVE INDUSTRY IN INDONESIA. International Journal of Economics, Business and Accounting Research (IJEBAR), 9(4). https://doi.org/10.29040/ijebar.v9i4.18574

Issue

Vol. 9 No. 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025

Section

Articles

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