STRATEGIC PLANNING FOR THE DEVELOPMENT OF PREFABRICATED HOUSE CONSTRUCTION INDUSTRY IN INDONESIA

Authors

  • Muhammad Rizal Universitas Ciputra, Indonesia
  • Andi Sani Silwanah Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia
  • Aldo Valentino Benjamin Puturuhu Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia
  • Rafiandi Normansyah Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia
  • Cica Permatasari Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v10i2.18955

Abstract

The prefabricated house construction industry in Indonesia has enormous potential, driven by the high demand for housing, which reached 9.9 million, and supportive government policies, but it is still hit by multidimensional challenges that require comprehensive strategic planning. Thus, this study aims to map strategic planning to develop the prefabricated house construction industry in Indonesia. The research questions of this study are: (1) What are the factors that affect the development of the prefabricated house construction industry in Indonesia? (2) What strategic planning does Indonesia implement to develop this industry? This research was compiled by uncovering the growth of the prefabricated house construction industry and its situation in Indonesia, and adopting secondary data analysis to collect data. The results of the study by integrating the Diamond Porter Model and SWOT/TOWS
analysis revealed that the success of industrial development depends on a synergistic multi-stakeholder approach involving integrated policy support, technology adoption, supply chain consolidation, and comprehensive market education to transform Indonesia's housing sector towards greater efficiency, scalability, and sustainability.

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Published

2026-06-24

How to Cite

Rizal, M., Silwanah, A. S., Puturuhu, A. V. B., Normansyah, R., & Permatasari, C. (2026). STRATEGIC PLANNING FOR THE DEVELOPMENT OF PREFABRICATED HOUSE CONSTRUCTION INDUSTRY IN INDONESIA. International Journal of Economics, Business and Accounting Research (IJEBAR), 10(2). https://doi.org/10.29040/ijebar.v10i2.18955

Issue

Vol. 10 No. 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026

Section

Articles

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