BUSINESS MODEL ANALYSIS IN KARTINIPEDIA APPLICATION USING BUSINESS MODEL CANVAS (BMC) APPROACH

Erika Ayu Amelia

Abstract

Technological developments have had a major impact on the world of trading, especially the progress of the market which has shifted from the offline market to the digital/online market. Online media developed in the form of applications that can be downloaded via smartphones or also called e-commerce. One of those who took part in this opportunity was the Kartinipedia Application: Center for Women's Needs. Kartinipedia is a special application for women to get products and psychological needs. The research method used is descriptive qualitative analysis. Collecting data using observation and interview techniques. Based on calculations using the System Usability Scale (SUS), Kartinipedia obtained a score of 67.83, which means that the system and business model need to be improved. The purpose of this research is to identify the business model that has been implemented by the Kartinipedia application using the Business Model Canvas approach and to formulate an alternative development strategy by improving the new business model. The resulting finding is the need to change the Kartinipedia application's business model. Among them is to clarify customer segments by dividing them into five segments, namely sales, buyers, consultants and clients. The five segments have five different value propositions so that later all BMC elements will be in more detail to create new strategies in developing the company.

Full Text:

PDF

References

Abdallah, S., & Jaleel, B. (2015). Website appeal: Development of an assessment tool and evaluation framework of e-marketing. Journal of Theoretical and Applied Electronic Commerce Research, 10(3), 46–62. https://doi.org/10.4067/S0718-18762015000300005

Abdurrahman, M. S. (2017). Pertumbuhan e-commerce Indonesia tertinggi di dunia. Retrieved Agustus, 26, 2018.

Ahmed, Abdulghader, A., Dalbir, S., & Ibrahim, M. (2011). Potential E-Commerce Adoption Strategies For Libyan Organization. International Journal of Information and Communication Technology Research, 1(7), 321–328.

Anggraini, N. (2020). Analisis Usaha Mikro dengan Pendekatan Business Model Canvas (BMC). Ekonomi Dan Bisnis, 6(2), 139. https://doi.org/10.35590/jeb.v6i2.1313

Brooke, J. (2013). SUS: A Retrospective. J. Usability Studies 8, 2 (Feb. 2013), 29–40.

Dwijayanti, A., & Pramesti, P. (2020). Pemanfaatan Strategi Pemasaran Digital menggunakan E-Commerce dalam mempertahankan Bisnis UMKM Pempek4Beradek di masa Pandemi Covid-19. Ikra-Ith Abdimas, 4(2), 68–73. https://journals.upi-yai.ac.id/index.php/IKRAITH-ABDIMAS/article/download/982/772

Erlyana, Y., & Hartono, H. (2017). Business model in marketplace industry using business model canvas approach: An e-commerce case study. IOP Conference Series: Materials Science and Engineering, 277(1). https://doi.org/10.1088/1757-899X/277/1/012066

Gupta, G., & Mishra, R. P. (2016). A SWOT analysis of reliability centered maintenance framework. Journal of Quality in Maintenance Engineering, 22(2), 130–145. https://doi.org/10.1108/JQME-01-2015-0002

Hamid, S., Bawany, N. Z., & Zahoor, K. (2020). Assessing ecommerce websites: Usability and accessibility study. 2020 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2020, 199–204. https://doi.org/10.1109/ICACSIS51025.2020.9263162

Jiwa Permana, A. A. (2019). Usability Testing Pada Website E-Commerce Menggunakan Metode System Usability Scale (Sus) (Studi Kasus : Umkmbuleleng.Com). JST (Jurnal Sains Dan Teknologi), 8(2), 149. https://doi.org/10.23887/jst-undiksha.v8i2.22858

Kosasi, V. M. (2015). Analisis Dan Evaluasi Model Bisnis Pada Pantai Seafood Restaurant Dengan Pendekatan Business Model Canvas. Agora, 3(1), 314–323.

Niranjanamurthy, M., Kavyashree, N., Jagannath, S., & Chahar, D. (2013). Analysis of e-commerce and m-commerce: advantages, limitations and security issues. International Journal of Advanced Research in Computer and Communication Engineering, 2(6), 2360–2370.

Osterwalder, A., & Pigneur, Y. (2012). Business Model Generation: Membangun Model Bisnis. Jakarta: Elex Media Komputindo.

Shamadiyah, N. (2017). Analisis Swot Strategi Pemberdayaan Masyarakat Program Penataan Lingkungan Permukiman Komunitas Di Kelurahan Suryatmajan, Kota Yogyakarta. Agrifo : Jurnal Agribisnis Universitas Malikussaleh, 2(1), 28. https://doi.org/10.29103/ag.v2i1.506

Sivaji, A., & Soo, S. (2013). Understanding, Enhancing and Automating HCI Work Practices: Malaysian Case Studies. Procedia - Social and Behavioral Sciences, 97(January 2012), 656–665. https://doi.org/10.1016/j.sbspro.2013.10.285

Sugiyono, P. (2011). Metodologi penelitian kuantitatif kualitatif dan R&D. Alpabeta, Bandung.

Susilo, E., Wijaya, F. D., & Hartanto, R. (2018). Perancangan dan Evaluasi User Interface Aplikasi Smart Grid Berbasis Mobile Application. Jurnal Nasional Teknik Elektro Dan Teknologi Informasi (JNTETI), 7(2), 150–157.

Widowati, H. (2019). Indonesia Jadi Negara dengan pertumbuhan e-commerce tercepat di dunia. Katadata. Co. Id.

Wrigley, C., Bucolo, S., & Straker, K. (2016). Designing new business models: blue sky thinking and testing. Journal of Business Strategy, 37(5), 22–31. https://doi.org/10.1108/JBS-04-2015-0041

Refbacks

  • There are currently no refbacks.