COMPANY TIPS IN FACING CRISIS IN THE TIME OF THE COVID-19 PANDEMIC

Authors

  • Emaya Kurniawati Semarang University (USM), Indonesia
  • Ades Rajayana Semarang University (USM), Indonesia
  • Nyayu Nurkomalasari Semarang University (USM), Indonesia

DOI:

https://doi.org/10.29040/ijebar.v6i2.5721

Abstract

The increase in investment interest during the COVID-19 pandemic is influenced by various factors. This study aims to show the factors that can influence investment interest in the capital market in the millennial generation during the covid-19 pandemic. The data analysis technique used is multiple linear regression with SPSS application. The results showed: motivation, technological progress, investment returns, investment risk, and social media had a significant positive effect and financial literacy and minimum investment capital had a significant negative effect on investment interest. Application/Originality/Value: This study examines more independent variables than previous studies and this study finds that financial literacy actually has the opposite effect on investment interest during the COVID-19 pandemic. This is in line with the existing phenomenon that the high interest in investing in the millennial generation during the COVID-19 pandemic is not matched by a high level of financial literacy. Keywords: Motivation, Technological Advancement, Financial Literacy, Minimum Investment Capital, Investment Return, Investment Risk, Social Media, Investment Interest, Millennial Generation.

References

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Published

2022-06-30

How to Cite

Kurniawati, E., Rajayana, A., & Nurkomalasari, N. (2022). COMPANY TIPS IN FACING CRISIS IN THE TIME OF THE COVID-19 PANDEMIC. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(2), 1629–1635. https://doi.org/10.29040/ijebar.v6i2.5721

Issue

Vol. 6 No. 2 (2022): IJEBAR, Vol. 6 Issue 2, June 2022

Section

Articles

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