LEATHER JACKET UMKM WEBSITE DESIGN AND IMPLEMTATION TO SUPPORT PROMOTION INCREASE

Authors

  • Hendro Nugroho Institut Teknologi Adhi Tama Surabaya, Indonesia
  • Suparjo Suparjo Institut Teknologi Adhi Tama Surabaya, Indonesia
  • Chrisna A Dewi Institut Teknologi Adhi Tama Surabaya, Indonesia
  • Linda A Lestari Institut Teknologi Adhi Tama Surabaya
  • Andy Rachman Institut Teknologi Adhi Tama Surabaya, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v6i4.6853

Abstract

There are quite a lot of Micro, Small and Medium Enterprises (UMKM) in Sidoarjo, especially in the Candi and Tanggulangin areas. UMKM in the Candi area mainly have the type of leather jacket MSME business. The leather jacket business in Candi sub-district needs assistance to increase the business. The problem faced by UMKM in leather jackets is the promotion of the products they have made. During the COVID-19 pandemic, the leather jacket business experienced difficulties in sales promotions because consumers did not know about these local products. The form of assistance carried out to increase promotion is the creation of websites and blogs that will be easily accessible to all consumers. In making the design and implementation of the website using the Systems Development Life Cyscle (SDLC) model. The process is carried out with the stages of (1) planning, (2) Analysis, (3) Design, and (4) Implementation. The results obtained in making a website as a promotional medium can increase consumer interest in buying the desired leather jacket product.

References

A. T. Penggunaan and K. Sidoarjo, “Pengaruh Pendidikan Terakhir, Skla Usaha dan Pelatihan Akuntansi Terhadap Penggunaan Informasi Akuntansi pada UKM (Studi Empiris Terhadap UKM Desa Kedensari, Kecamatan Tanggulangi Kabupaten Sidoarjo),†vol. 2, no. 2, pp. 166–174, 2019.

L. Muzdalifah, M. Novie, and S. Zaqiyah, “Pemberdayaan Pelaku UMKM Menuju UMKM Go-Digital di Era Pandemi Covid 19 dan Era New Normal Bagi Pelaku UMKM Sidoarjo,†pp. 2200–2208, 2020.

A. P. Henriyan, F. M. Ardi, H. L. Putra, and M. R. Ridlo, “IMPLEMENTASI MANAJEMEN PROYEK PADA PEMBUATAN WEBSITE PROFIL PERUSAHAAN PERCETAKAN,†pp. 94–101, 2018.

D. W. Roth, Systems Analysis And Design. Amerika Serikat, 2013.

J. E. K. Kenneth E.Kendall, System Analysis And Design, 8th ed. Camden, New Jersey: Services, Inc, 2011.

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Published

2022-12-27

How to Cite

Nugroho, H., Suparjo, S., Dewi, C. A., Lestari, L. A., & Rachman, A. (2022). LEATHER JACKET UMKM WEBSITE DESIGN AND IMPLEMTATION TO SUPPORT PROMOTION INCREASE. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(4). https://doi.org/10.29040/ijebar.v6i4.6853

Issue

Vol. 6 No. 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022

Section

Articles

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