Difei He, Suraphong Wacharajit


The tourist industry is one of the economy's fastest-growing sectors today, and its significance in fostering cross-cultural understanding is generally acknowledged. The tourist industry is a significant employer and major contributor to the world economy, accounting for around 10% of GDP. Recent years have seen a surge in China's technologically-driven, alternative tourism trend. As a result, new tourism-related industries have increased and become significant employer. However, the tourism industry is currently experiencing a time of uncertainty, waiting, and stagnation due to the ongoing COVID-19 Pandemic. In addition, the international tourism industry has had "negative growth" since late 2019. Based on these challenges, this paper analyzes the current situation of the domestic senior tourist industry. Using self-administered questionnaires, researchers analyzed and researched the aforementioned factors and how they affect people's decision-making. Findings indicate that individual characteristics such as age and health status, annual income, education level, and leisure time have an effect, as do more general criteria such as location, family composition, and the current domestic tourism market. This paper makes several suggestions for future planning in domestic senior tourism market research, business model research, travel psychology analysis, and travel technology penetration to provide a realistic demand for senior tourism, explore the many areas of tourism planning, improve, and find new ways to innovate. In addition, they have researched the old travel market in the United States. This has a positive impact on the expansion of the senior tourist market.

Full Text:



Anderson, B. B., & Langmeyer, L. (2016). The under-50 and over-50 travelers: a profile of similarities and differences. Journal of Travel Research.

Annie, Couture, Manon, Arcand, Sylvain, & Sénécal, et al. (2013). The influence of tourism innovativeness on online consumer behavior. Journal of Travel Research.

Blazey, M. A. (1988). The Washington resident travel study: differences between in-state and out-of-state vacationers. Journal of Travel Research, 26(4), 21-28.

Butler, R. N. (2002). Report and commentary from Madrid: The United Nations world assembly on Aging. J Gerontol A Biol, Med, 57(12), M770-1.

Capella, L. M., & Greco, A. J. (1987). Information sources of elderly for vacation decisions. Annals of Tourism Research, 14(1), 148-151.

Chen, S. C., & Shoemaker, S. (2014). Age and cohort effects: the American senior tourism market. Annals of Tourism Research, 48(Sep.), 58-75.

Cleaver, M., & Muller, T. E. (1998). Testing the theoretical link between cognitive age and travel motives: A new way to segment the Australasian senior tourism market.

Dellaert, B., Ettema, D. F., & Lindh, C. (1998). Multi-faceted tourist travel decisions: a constraint-based conceptual framework to describe tourists' sequential choices of travel components. Tourism Management, 19(4), 313-320.

EBSCO-HTC. (2009). Consumer behavior in travel & tourism. 收錄起迄年月:aug, 1999-Aug.

Faranda, W. T., & Schmidt, S. L. (2000). Segmentation and the senior traveler: implications for today's and tomorrow's aging consume. Journal of Travel & Tourism Marketing, 8(2), 3-27.

Feng, Z. C., Liu, X., & Guan, et al. (2012). China's rapidly aging population creates policy challenges in shaping a viable long-term care system. Health Affairs.

Fesenmaier, D. R., & Johnson, B. (1989). Involvement-based segmentation implications for travel marketing in Texas. Tourism Management, 10(4), 293-300.

Fleischer, A., & Pizam, A. (1997). Rural tourism in Israel. Tourism Management, 18(6), 367-372.

Friedman, B. (1996). How can China provide income security for its rapidly aging population? Social science electronic publishing, 1-60.

Goldsmith, R. E., & Litvin, S. W. (1999). Heavy users of travel agents: a segmentation analysis of vacation travelers. Journal of Travel Research, 38(2), 127-133.

Goldstein, A., & Goldstein, S. (1986). The Challenge of an Aging Population.

Graham, M., S., & Dann. (2008). Senior tourism and quality of life. Journal of Hospitality & Leisure Marketing.

Hsu, C., Cai, L. A., & Wong, K. (2007). A model of senior tourism motivations—anecdotes from Beijing and Shanghai. Tourism Management, 28(5), 1262-1273.

Javalgi, R. G., Cutler, D. R., Rao, S. R., & White, D. S. (1997). The international marketing literature: topics, trends, and contributors. Journal of Teaching in International Business, 8(3), 21-43.

Javalgi, R. G., Thomas, E. G., & Rao, S. R. (1992). Consumer behavior in the U.S. pleasure travel marketplace: an analysis of senior and no senior travelers. Journal of Travel Research, 31(2), 14-19.

King, B., Dwyer, L., & Prideaux, B. (2010). An evaluation of unethical business practices in Australia's China inbound tourism market. International Journal of Tourism Research, 8(2).

Li, X., Li, X., & Hudson, S. (2013). The application of generational theory to tourism consumer behavior: an American perspective. Tourism Management, 37, 147-164.

Lieux, E. M., Weaver, P. A., & Mccleary, K. W. (1994). Lodging preferences of the senior tourism market. Annals of Tourism Research, 21(4), 712-728.

Mazanec, J. (1989). Consumer behavior in tourism.

Nikitina, O., & Vorontsova, G. (2015). Aging population and tourism: a socially determined model of consumer behavior in the "senior tourism" segment. Procedia - Social and Behavioral Sciences, 214, 845-851.

Pizam, A., & Fleischer, A. (2005). The relationship between cultural characteristics and preference for active vs. passive tourist activities. Journal of Hospitality & Leisure Marketing, 12(4), 5-25.

Pizam, A., & Hospitality, H. (1999). Consumer behavior in travel and tourism.

Pizam, A., & Mansfeld, Y. Y. (2000). Consumer behavior in travel and tourism. The Haworth Hospitality Press.

Pizam, A., Fleischer, A., & Mansfeld, Y. (2002). Tourism and social change: the case of Israeli ecotourists visiting Jordan. Journal of Travel Research, 41(2), 177-184.

Pizam, F. A. (2002). Tourism constraints among Israeli seniors. Annals of Tourism Research.

Platon. (1986). The dialogues of Plato. Bantam Books.

Rao, S.R., Edward, G., Thomas, & Rajshekhar. (2016). Activity preferences and trip-planning behavior of the U.S. outbound pleasure travel market. Journal of Travel Research.

Romsa, G., & Blenman, M. (1989). Vacation patterns of the elderly German. Annals of Tourism Research, 16(2), 178–188.

Sandy, C., Chen, Stowe, & Shoemaker. (2014). Age and cohort effects: the American senior tourism market. Annals of Tourism Research a Social Sciences Journal.

Shoemaker, & S. (1994). Segmenting the U.S. travel market according to benefits realized. Journal of Travel Research, 32(3), 8-21.

Shoemaker, S. (2000). Segmenting the mature market: 10 years later. Journal of Travel Research, 39(1), 11-26.

Su, C., & Tianwei, H. (2012). Study on cultivating tourism market entities in China. Advances in information sciences & service sciences.

Walter, C.K., Hsin-Min, & Tong. (1977). A local study of consumer vacation travel decisions. Journal of Travel Research.

Woo, & Jean. (2013). Meeting the needs of an aging population in China: public health and policy implications. Journal of Clinical Gerontology & Geriatrics, 4(2), 31-32.

Wu, C., Paris, C., Inia, F., & Malta, V. (1991). The aging of the population in China. Valletta Malta International Institute on Aging.

Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: insights from travel planning using the internet. Journal of Retailing & Consumer Services, 22 (Jan.), 244-249.


  • There are currently no refbacks.