Arkan, I. et al. 2024. THE INFLUENCE OF TERMINAL VALUE, INSTRUMENTAL VALUE, AND GREEN BRAND POSITIONING ON GREEN PURCHASE INTENTION THROUGH GREEN ATTITUDE AS A MEDIATING VARIABLE (Study on Automotive Companies Implementing Green Company). International Journal of Economics, Business and Accounting Research (IJEBAR). 8, 4 (Dec. 2024). DOI:https://doi.org/10.29040/ijebar.v8i4.15595.