[1]
Budiarto, G. et al. 2025. ANALYSIS OF THE INFLUENCE OF PRICE, FLAVOR INNOVATION, AND PACKAGING APPEAL OF JUMBO TEA DRINKS ON CONSUMER PREFERENCES FOR BOTTLED TEA PRODUCTS IN JAVA: A Quantitative Study of Consumer Behavior in Java, Indonesia. International Journal of Economics, Business and Accounting Research (IJEBAR). 9, 2 (Jul. 2025). DOI:https://doi.org/10.29040/ijebar.v9i2.17628.