Kandiawan, E.A. et al. 2026. THE IMPACT OF DISCOUNTS AND PRODUCT BUNDLING ON IMPULSIVE BUYING BEHAVIOR AMONG CONSUMERS IN MAKASSAR CITY. International Journal of Economics, Business and Accounting Research (IJEBAR). 10, 2 (May 2026). DOI:https://doi.org/10.29040/ijebar.v10i2.19437.