Nirmala Putri Dinanti and Gusti Noorlitaria Achmad 2026. THE EFFECT OF HEDONIC MOTIVATION AND VISUAL MERCHANDISING ON IMPULSE BUYING WITH POSITIVE EMOTION AS A MEDIATION VARIABLE ON OH SOME STORE CONSUMERS IN SAMARINDA CITY. International Journal of Economics, Business and Accounting Research (IJEBAR). 10, 2 (Jun. 2026). DOI:https://doi.org/10.29040/ijebar.v10i2.19920.