Diah Pradiatiningtyas et al. 2026. DIGITAL MARKETING STRATEGIES BASED ON LIVE STREAMING AND AI RECOMMENDATION IN ENHANCING CONSUMER TRUST IN CULINARY MSMEs. International Journal of Economics, Business and Accounting Research (IJEBAR). 10, 2 (Jun. 2026). DOI:https://doi.org/10.29040/ijebar.v10i2.20175.