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Muhammad, I.M.I. and Sutanto, J. 2026. THE IMPACT OF MARKETING STRATEGY, PRODUCT INNOVATION, AND DIGITAL LITERACY ON IMPROVING THE PERFORMANCE OF SMEs IN PALANGKARAYA CITY WITH COMPETITIVE ADVANTAGE AS A MEDIATION VARIABLE . International Journal of Economics, Business and Accounting Research (IJEBAR). 10, 2 (Jul. 2026). DOI:https://doi.org/10.29040/ijebar.v10i2.20368.