Prawanita Sari and David Sukardi Kodrat 2026. THE INFLUENCE OF SOCIAL MEDIA, REFERENCES, AND BELOW THE LINE MARKETING ON PURCHASING DECISIONS MEDIATED BY WALK-IN CUSTOMERS AT JAVA RESIDENCE. International Journal of Economics, Business and Accounting Research (IJEBAR). 10, 3 (Oct. 2026). DOI:https://doi.org/10.29040/ijebar.v10i3.20927.