Hereynzeta, A. T., Fonda, J. A., & J. E Sutanto. (2026). THE EFFECT OF DISCOUNTS, PROMOTIONS, AND ALGORITHM RECOMMENDATIONS ON IMPULSIVE BUYING BEHAVIOR OF NON-HALAL FOOD ON THE GOFOOD APPLICATION IN SURABAYA. International Journal of Economics, Business and Accounting Research (IJEBAR), 10(2). https://doi.org/10.29040/ijebar.v10i2.19626