SAFITRI, Hera Yuliana; ARIFIN, Samsul. EXPLORING IMPULSE BUYING TRIGGERS : A COMPREHENSIVE INVESTIGATION OF VISUAL MERCHANDISING, PRODUCT DIVERSITY, AND HEDONIC SHOPPING MOTIVATION AT MR. DIY JEPARA STORE. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 8, n. 1, 2024. DOI: 10.29040/ijebar.v8i1.12466. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/12466. Acesso em: 12 jul. 2025.