DUHITA SARI, Cindy Ratna; ARIFIN, Samsul. THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, ONLINE CUSTOMER RATINGS, AND CELEBRITY ENDORSERS ON E-COMMERCE SHOPEE PURCHASING DECISIONS (Study on Generation Z in Tahunan District). International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 8, n. 1, 2024. DOI: 10.29040/ijebar.v8i1.12620. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/12620. Acesso em: 12 jul. 2025.