PUTRI, Shafira Ananda; JUNIWATI, Juniwati; PURMONO, Bintoro Bagus; AFIFAH, Nur; SETIAWAN, Harry. THE POWER OF INFLUENCE: HOW CELEBRITY ENDORSEMENT AND ONLINE REVIEWS SHAPE GEN Z’S PURCHASE INTENTION IN BEAUTY PRODUCTS. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 8, n. 4, 2024. DOI: 10.29040/ijebar.v8i4.15554. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/15554. Acesso em: 28 jun. 2025.