MUSYRIFAH MALIKI, Raudoh; HANIF, Hanif; SYAMSUL HILAL. BRAND IMAGE AND PROMOTION ON PRODUCT PURCHASE DECISIONS: A SAGA OF GENERATION Z IN BANDAR LAMPUNG CITY. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 9, n. 1, 2025. DOI: 10.29040/ijebar.v9i1.16909. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/16909. Acesso em: 28 jun. 2025.