WILLIAMS, Jason; CHANDRA , Clarine Eugenia; PALINO , Patricia Putri; CHAERANI , Fatimah Rezky; HASIM , Natalsjha Angelique Ersten Uno; ARDYAN, Elia. STARS, STORIES, AND RISK: HOW RATING REVIEWS AND ONLINE CUSTOMER REVIEWS DRIVE HOTEL BOOKING BEHAVIOR. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 9, n. 4, 2025. DOI: 10.29040/ijebar.v9i4.18117. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/18117. Acesso em: 2 jan. 2026.