GIAMANTO, Natania Ken Anniko; WIRYAKUSUMA, I Gusti Bagus Yosia. Designed to be Overspend: A Behavioral Look into Marketing’s Financial Impact in the Digital Age. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 9, n. 4, 2025. DOI: 10.29040/ijebar.v9i4.18456. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/18456. Acesso em: 24 dec. 2025.