WINATA, Natalia; LUDYANTO, Mayfeline; SELINA, Tiffanie; TUNANDAR, Ivana Edgina; SANAPANG, Gracela Marisa. IMAGE LIFTS EXPERIENCES, NOT BONDS: EXPLAINING GEN Z LOYALTY IN THE STARBUCKS REWARDS PROGRAM. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 9, n. 4, 2025. DOI: 10.29040/ijebar.v9i4.18568. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/18568. Acesso em: 13 mar. 2026.