VALMAI, Michelle Letitia`; PADMALIA, Metta. THE ROLE OF BRAND AWARENESS AS A MEDIATOR OF THE EFFECT OF CONTENT MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISION AT MILLY JADE. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 10, n. Special Issue, 2026. DOI: 10.29040/ijebar.v10iSpecial Issue.19412. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/19412. Acesso em: 10 mar. 2026.