KANDIAWAN, Emeline Aime; LAYANDI, Delia; BENLY, Gracielle Febriana; WONG, Felicia; THESAGITA, Tiffany; BASIR, Mustika Kusuma; FIRMAN, Afrizal. THE IMPACT OF DISCOUNTS AND PRODUCT BUNDLING ON IMPULSIVE BUYING BEHAVIOR AMONG CONSUMERS IN MAKASSAR CITY. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 10, n. 2, 2026. DOI: 10.29040/ijebar.v10i2.19437. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/19437. Acesso em: 16 may. 2026.