GUNAWAN, Chelsea Jeffriani; TIMISELA, Valencia Vanessa; SUTANTO, J.E. THE INFLUENCE OF SOCIAL MEDIA MARKETING, GAMIFICATION, AND E-WOM ON CUSTOMER ENGAGEMENT AT KFC IN SURABAYA. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 10, n. 2, 2026. DOI: 10.29040/ijebar.v10i2.19552. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/19552. Acesso em: 22 may. 2026.