NIRMALA PUTRI DINANTI; GUSTI NOORLITARIA ACHMAD. THE EFFECT OF HEDONIC MOTIVATION AND VISUAL MERCHANDISING ON IMPULSE BUYING WITH POSITIVE EMOTION AS A MEDIATION VARIABLE ON OH SOME STORE CONSUMERS IN SAMARINDA CITY. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 10, n. 2, 2026. DOI: 10.29040/ijebar.v10i2.19920. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/19920. Acesso em: 25 jun. 2026.