MUHAMMAD, I Made Irham; SUTANTO, J.E. THE IMPACT OF MARKETING STRATEGY, PRODUCT INNOVATION, AND DIGITAL LITERACY ON IMPROVING THE PERFORMANCE OF SMEs IN PALANGKARAYA CITY WITH COMPETITIVE ADVANTAGE AS A MEDIATION VARIABLE . International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 10, n. 2, 2026. DOI: 10.29040/ijebar.v10i2.20368. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/20368. Acesso em: 24 jul. 2026.