MARGARETHA PRIHATININGSIH; YUSUP HARI SUBAGYA; RAYMOND GUNANTA. GENERATION Z PERCEPTIONS AND THE INVESTMENT FEASIBILITY OF BATIK MSMES: EVIDENCE FROM THE CAPITAL ASSET PRICING MODEL. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 10, n. 3, 2026. DOI: 10.29040/ijebar.v10i3.20479. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/20479. Acesso em: 6 aug. 2026.