PRAWANITA SARI; DAVID SUKARDI KODRAT. THE INFLUENCE OF SOCIAL MEDIA, REFERENCES, AND BELOW THE LINE MARKETING ON PURCHASING DECISIONS MEDIATED BY WALK-IN CUSTOMERS AT JAVA RESIDENCE. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 10, n. 3, 2026. DOI: 10.29040/ijebar.v10i3.20927. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/20927. Acesso em: 24 oct. 2026.