ARDANE, Wayan Deni; UDAYANA, Ida Bagus Nyoman; MAHARANI, Bernadetta Diansepti. THE EFFECT OF UTILITARIAN VALUE AND HEDONIC VALUE ON LOYALTY THROUGH SATISFACTION IN SHOPEE’S E-COMMERCE (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, UNIVERSITY OF SARJANAWIYATA TAMANSISWA). International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 5, n. 2, 2021. DOI: 10.29040/ijebar.v5i2.2331. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/2331. Acesso em: 11 sep. 2025.