PASHARIBU, Yusepaldo; NURHIDAYAH, Ajeng. DIGITALIZATION STRATEGIES THROUGH BRAND IMAGE, CELEBRITY ENDORSER, AND EWOM OF INDONESIAN HALAL PRODUCT TOWARDS A PURCHASE DECISION. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 5, n. 3, p. 2771–2782, 2021. DOI: 10.29040/ijebar.v5i3.3034. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/3034. Acesso em: 17 aug. 2025.