NOVERA, Nadya Astarina. STUDY ON THE EFFECT OF BRAND EQUITY ON IPHONE PRODUCT CUSTOMERS IN SEMARANG CITY. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 5, n. 4, 2022. DOI: 10.29040/ijebar.v5i4.3932. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/3932. Acesso em: 26 jul. 2025.