PRASETYO, Agus; ADRIYANTO, Andhy Tri. “THE EFFECT OF CELEBRITY ENDORSMENT TOWARDS PURCHASING INTENTION THROUGH BRAND PERCEPTION AS INTERVENING VARIABLE ON SHOPEE CONSUMERS DURING THE COVID-19 PANDEMIC”. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 6, n. 1, p. 489–497, 2022. DOI: 10.29040/ijebar.v6i1.4472. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/4472. Acesso em: 16 jan. 2026.