BERLIAN, Mery. ANALYSIS OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON CONSUMER PURCHASE DECISIONS IN THE DIGITAL ERA. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 6, n. 4, 2022. DOI: 10.29040/ijebar.v6i4.7061. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/7061. Acesso em: 1 aug. 2025.