ARUNDATI, Rahajeng. UNDERSTANDING BRAND STRATEGY: A REVIEW. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 8, n. 3, 2024. DOI: 10.29040/ijebar.v8i3.14992. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/14992. Acesso em: 24 apr. 2025.