NATACHA, Sharen; RODHIAH, Rodhiah. THE INFLUENCE OF SELF-CONGRUENCE, CONSUMER, INFLUENCER, AND PRODUCT CONGRUENCE ON IMPULSE BUYING. International Journal of Economics, Business and Accounting Research (IJEBAR), [S. l.], v. 9, n. 1, 2025. DOI: 10.29040/ijebar.v9i1.16409. Disponível em: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/16409. Acesso em: 18 may. 2025.