Safitri, Hera Yuliana, and Samsul Arifin. 2024. “EXPLORING IMPULSE BUYING TRIGGERS : A COMPREHENSIVE INVESTIGATION OF VISUAL MERCHANDISING, PRODUCT DIVERSITY, AND HEDONIC SHOPPING MOTIVATION AT MR. DIY JEPARA STORE”. International Journal of Economics, Business and Accounting Research (IJEBAR) 8 (1). https://doi.org/10.29040/ijebar.v8i1.12466.