Wulandari, Sukma, Harry Setiawan, Nur Afifah, and Bintoro Bagus Purmono. 2024. “THE INFLUENCE OF PRODUCT PLACEMENT, CELEBRITY ENDORSEMENT, AND BRAND INTEGRATION IN KOREAN DRAMAS ON BRAND RECOGNITION AT KOPIKO PRODUCT AND BRAND IMAGE AS MEDIATING”. International Journal of Economics, Business and Accounting Research (IJEBAR) 8 (4). https://doi.org/10.29040/ijebar.v8i4.15557.