Musyrifah Maliki, Raudoh, Hanif Hanif, and Syamsul Hilal. 2025. “BRAND IMAGE AND PROMOTION ON PRODUCT PURCHASE DECISIONS: A SAGA OF GENERATION Z IN BANDAR LAMPUNG CITY”. International Journal of Economics, Business and Accounting Research (IJEBAR) 9 (1). https://doi.org/10.29040/ijebar.v9i1.16909.