Baskoro, Gembong. 2021. “IMPORTANCE OF RAPID ADAPTATION OF VALUE PROPOSITION TO THE CUSTOMER WANTS: A DYNAMIC CHANGE IN CUSTOMER WANTS DUE TO PANDEMIC OF COVID 19”. International Journal of Economics, Business and Accounting Research (IJEBAR) 5 (3):2697-2703. https://doi.org/10.29040/ijebar.v5i3.2845.