Sulistiyawan, M.Si., D. E., Prasnowo, M. A. and Hermanto, M. (2026) “THE IMPACT OF CUSTOMER EXPERIENCE, SALES PROMOTION, SERVICE QUALITY, AND PRODUCT AVAILABILITY ON CUSTOMER LOYALTY IN TOKOPEDIA’S RETAIL BUSINESS: THE MEDIATING ROLE OF CUSTOMER SATISFACTION”, International Journal of Economics, Business and Accounting Research (IJEBAR), 10(2). doi: 10.29040/ijebar.v10i2.19832.